Are e-readers and iPads engaging a new audience of readers?

Are e-readers and iPads engaging a new audience of readers? Or readers simply making the switch from print to digital? For years, newspaper companies have been offering Web access free in hope that the online advertising market will cover their costs. But while online advertising has grown, it has not increased quickly enough to make up for the decline in traditional print advertising. Many publications have been looking at ways to make online consumers pay as they do for print. Magazine publishers — who are still stinging from the economic collapse of 2008 — want more than anything to settle on a business model that works on their terms. And what the tablet market finally provides is a viable digital business, something that eluded them with the rise of the Internet. Tablets, they believe, offer magazines a do-over in digital form. The picture quality can be far better on a tablet than on a computer screen; the ability to create multimedia, interactive storytelling is greater; and there are more opportunities for advertisers to innovate. We help organizations to increase mobile presence by publishing their content through our Content Management system and once an application is published, it really helps the business to accelerate their path to mobile. Every day, people read digital media on the iPad. I do. If I were creating an iPad newspaper it wouldn’t look like a newspaper at all. It would look more like a media app. It would have a real-time stream of articles, photos and videos. The news streams would combine Tweets from the journalists, readers, and experts for any given topic or news. These lists of news would be formatted into a Flipboard magazine-like layout, but with more personalization to show top stories and reader comments. Do you want to create your own iPad app for your company or blog? Our new Self Publishing iPad app grabs photos, text or video from links in tweets and put them together into a newspaper or magazine format. a few images of the publishing on iPad created in half an hour below: