Businesses can now join the mobile marketing trend by offering mobile coupons to their customers. iBuildApp’s platform is a free, easy way to build an app with mobile coupons.
iBuildApp today announced the launch of Mobile Coupons. Added to their mobile app service, now any business can make and distribute mobile coupons and give their customers special discounts. The process takes just minutes and doesn’t require writing any code.
iBuildApp offers a web-based do-it-yourself platform for building mobile coupons using an existing RSS feed or the HTML editor. Just enter a coupon name and description. Enter a URL to a coupon or use the WYSIWYG editor to enter one manually.
With this tool, anyone can create, customize and manage an application that has mobile coupons and upload it to an app store. It’s quick to build, update or delete coupons with no need to wait for app store approval. The apps also have social media integration so people can share offers with their friends, which gives a business even more exposure.
“We wanted to help small and mid-size businesses make their own mobile coupons in their own apps. Instead of using services like Groupon, they can make their own coupons. Not only will they save money, they can create customers who are loyal to their own brand,” said Rafael Soultanov, CEO at iBuildApp.
Currently the mobile app building solution supports all major mobile operating systems, including iOS (iPhone), Android, BlackBerry, Nokia and Windows. When building an app, it’s possible to preview it before publishing to test it and see how the app will look on a real device. The response so far from businesses has been enthusiastic. Tim F. said, “WOW!! This is fantastic. Great news. I can not believe how great this site is!!”
Mobile marketing apps and mobile coupons in particular are growing in popularity. Smartphone users in particular are likely to access coupons on their phone. According to eMarketer nearly one in five smartphone owners ages 18 and older will redeem a mobile coupon this year. That represents a growth of 117.6% -- and the number is rising. They predict that by 2013 almost one-third of smartphone users will be redeeming discounts on the go.*
iBuildApp is helping businesses take advantage of the growing mobile marketing trend. Having an app store presence helps businesses promote their brand to consumers. Mobile analytics firm Distimo says “the majority of the top 100 brands (91%) now have a presence in at least one of the major mobile application stores, usually Apple’s iTunes. This finding is notable because just 18 months ago, only half (51%) of the top brands even had any mobile applications published.”
The new offering from the iBuildApp team follows iBuildApp’s set of top mobile solutions for iPad and iPhone.