The internet is littered with articles on how to boost your email subscriber list through a website.
This made sense years ago, when a website was the only type of online presence your business had, but nowadays, customers crave mobility, and the mobile app is a beautiful way to give it to them.
Since email marketing has withstood the test of time, it's nice to know that you can integrate mobile and email marketing to better connect with your customers along the way.
However, as with collecting email addresses through a website, the main obstacle you'll stumble upon through the mobile interface is getting more email subscribers. Therefore, keep reading to learn more about how to improve your collection efforts.
Make It Super Easy to Subscribe Through Your Mobile App
What do your customers see when they land on the homepage of your app? Is there any trace of a button that leads to your email subscription form? Do you hide it all the way at the bottom of one of your less important pages?
If that's the case, there's really no reason for you to weigh down your app with the feature in the first place. The only way customers are going to subscribe through your mobile app is if you make it incredibly easy. That means starting out by including a quick tab or button on your homepage that has the email list in their mind at all times.
After that, you must grab that email address with only one or two steps, so we recommend using the POWr Mailing List feature through iBuildApp.
Upon implementing this widget on your mobile app, people can punch in their email addresses within seconds. The default design looks simple, but you can also change around the fields, connect to services like MailChimp with lots of prebuilt templates and modify the branding aspects.
Place Sharing Buttons in the Mobile App and the Newsletter
Your email subscription form sits on its own mobile app page, which is a good thing, since you can include social media sharing buttons to encourage others to talk about it.
In addition, if you go with a system like MailChimp, you can include social sharing links in the newsletter as well. This way, if a user thinks that one of their friends may enjoy your content, they can send it along.
Promote the Email Newsletters on Other Outlets Like Social Media and Websites
It's also not a bad idea to share your entire app through social outlets, text messages and email. In fact, iBuildApp provides a wonderful Promotion module for connecting with all of those.
You'll also find code to embed information and links about your app on websites and blogs.
Ask for Contact Information at Live Events
Building your email list doesn't only require online efforts. In fact, one of the easiest places to convince people that they should sign up for your list is at live events. If you run, or go to, a conference, tradeshow or any other love event, make sure to collect contact information such as email addresses from the people you talk to.
Give Out Benefits When People Subscribe to Your Email List
An email address is personal information, so not everyone is willing to give it up that easily. Therefore, it's a must for you to give out some sort of benefit when people hand over their email address.
First, choose what you'd like to give out. Some examples include free eBooks, small discounts on products, free shipping for an online store and coupons to be used later. Guides and videos are also rather popular since they don't consistently cut into your margins.
This is all fine and dandy, but you need to let your users know what they receive. Try to explain this in the homepage button text, but take the most advantage when setting up your text explanation on the page with your signup form.
Over to You...
As you can see, the amount of options for getting more email subscribers through your mobile app are quite plentiful. In fact, when you put in the effort to bring in additional subscribers, your entire marketing strategy works together to power your business or blog. For example, if you have a subscription form on your mobile app, you can later send out links to your social media pages or websites. It all combines together and allows for crosspromoting along the way.
If you have any questions or suggestions about how to get more email subscribers through a mobile app, feel free to drop a line in the comments section below.
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