The buyer is a fickle one. They're tough to figure out and understand what they plan on doing when landing on a website or your mobile app.
Customer data is useful in this realm, since it gives you a better idea as to how people are going to respond to certain marketing tactics and mobile app designs.
However, there still remains the question of how to earn your buyer's trust. Sure, you can give them great customer service or market to them as much as possible, but what exactly does that mean?
In the mobile and digital ages, several outlets are required to keep in touch with your buyers and give them the opportunity to connect with you.
If you're just getting started out or you're in need of a plan for winning back customer trust, keep reading to learn more about what you need to do, particularly in the mobile world.
Send Out Blog Posts That Help Customers
The first suggestion we have for earning a buyer's trust is to share blog posts that relate to your business. As an example, a hardware store might post tutorials on how to repair anything from a toilet to a ceiling fan. These are all useful tutorials, and you can send them directly to your mobile app to keep the content fresh. The buyer then sees that you are more than just a company trying to constantly sell products. You're willing to share quality content and assist customers.
There's no easier way to lose the trust of a customer than by not remaining transparent. In terms of a mobile app this means showing contact information at all times. Reveal all costs that relate to your products and services, and consider offering a direct help line to higher-ups in your business so they feel like you have nothing to hide.
Make Yourself Accessible
A buyer is not going to purchase anything from you unless they feel like your staff is available for asking questions. For example, you'll want a quick chat area or social wall that gives people access to employees in your company. The quick email and call buttons on a mobile app are bound to make people trust you as well.
Share Your Policies in a Clear Way
Do you require the customer to pay for shipping? Do you have a strict return policy? Nothing is wrong with any of this, unless you don't reveal this to your user right off the bat.
Introduce Yourself on the Mobile App
Personalization serves as a wonderful option for earning trust. Therefore, we recommend making someone the face of your company. This is a little easier with a one-person blog or something similar, but it's also not a bad idea to share images of the people working behind the scenes, along with biographies and links to personal webpages or social media sites.
Provide Answers to Questions Before People Ask
Do you have an FAQ or support page on your mobile app? Customers are far more likely to trust you if they don't even have to give you a call or send an email. Cut out the need for all the support mediums and let people answer their own questions.
Give People a Chance to Contact You Immediately
This can come in the form of a quick call or email button. You also have the opportunity to construct a reservation or booking page on your app. Most of these features are going to end up as the most important part of your mobile app, because people want to get in touch with you quickly.
Not every business has reviews they can share about products. Therefore, a testimonials page is another way to build credibility and share why other customers trust you.
Talk Like a Normal Person on Social Media
It's rather tempting to write like a robot on Facebook or Twitter. Throw that mentality in the trash and utilize your social media pages like you would with your own personal pages. Besides political and personal believes, you should be able to make a true connection with folks when talking like a normal person who isn't trying to sell them on products all the time.
Are You Ready to Earn Buyer Trust?
Now's the time to get started! All you have to do is move your way through the tips above and you'll be well on your way to earning the trust of your buyers, particularly on mobile devices.
If you have any other thoughts about making yourself credible with customers through your mobile app, feel free to drop a line in the comments below.