Your restaurant creates an app and you start sharing it on bank of america small business with all of your loyal customers. Folks scan the QR code, download the app on their devices and open it to view nice images of your shady red porch awnings and plates filled with bright greens, meats and dashing silverware.
Your bank of america small business company profile is front and center, but you eventually forget about your small business mobile app and start to question the point of having one.
Why put marketing time and dollars into a piece of technology that no one seems to use?
Create an app for your business to make money in your app. Use your bank of america small business program to connect with your customers.
What’s the problem when you create your company profile on bank of america small business?
Bank of america small business owners often forget the most important part of a mobile app: Interaction. Showing off your clean facilities and smiling staff is great, but what features are designed to create action? What features look past the cosmetics of your shop and convince people to give you money?
Let’s take a look at a few hidden treasures you must incorporate into your mobile app.
Custom Calculator in your bank of america small business profile
Bank of america small businesses work with financial calculations that are frustrating for customers to manage. A real estate firm, insurance company and even a restaurant require calculators to get people thinking about investing money.
A mortgage poses a question for everybody: How can I afford this, and how can I possibly calculate the mortgage accurately? If this question lingers, a customer’s chances of looking for a home dwindle. Create a custom calculator app that helps people understand how much interest they might have to pay for a 15 or 30 year fixed mortgage. It might not provide a perfect solution, but it gives customers a general idea about what they can expect to spend. Once they gain that confidence, they’re more likely to purchase from the company that helped them.
Insurance companies use these custom calculators to assist with premiums. Restaurants might offer a simple calculator to split checks or determine a tip. Cut down on the time it takes for customers to make a purchasing decision with the convenience of a mobile app calculator.
OpenTable and Reservations in your bank of america small business profile
Placing a Contact page or email form on your mobile app helps you push customers to purchase, but an integrated Reservations form cuts out the need to chat on the phone or type up an email. Ensure your customers use as few steps as possible to reach the checkout point.
OpenTable automates the restaurant reservation process and other companies such as barbershops and law firms can accept appointments without picking up the phone. The digital age pushes down the effectiveness of human contact-based customer support and makes people more prone to pressing a few buttons and ordering a product or service. Cater to this trend to help your own company.
Use RSS in the app for your bank of america small business profile
A blog feed or Facebook page works nicely to distribute content to your business customers. Unfortunately these posts are typically generated manually through your mobile app. Use an RSS feed to push your business blog posts and other resources to customers automatically. Initiate a push notification so people are alarmed when a new update is created. The cool thing about RSS feeds is that people can click on them, comment and even follow your call-to-actions for increased revenue.
EBooks for Every Industry of your small business
Ebooks aren’t just for authors. They provide an additional revenue stream for any industry from professional decorators to auto body shops. Write an eBook to give out and capture email addresses, or simply give it away for additional value for your business customers. Use an eBook widget to post it on your mobile app, and include a link at the end of the eBook to hire your services.
You can also sell your eBooks or other products through an eCommerce mobile app widget. Customers don’t always need to call you or navigate to your website in order to give you money. Integrate your eCommerce page and embrace the mobile commerce revolution.
Hire a Developer for Something Special for your bank of america small business profile
If you can’t find a premade widget that fits with the strategy of your company, ask a developer to design a widget for you. Develop a cool reservations app for tee times at your golf course or make a recipe widget for followers to create and save their favorite dishes.
What other hidden gems are there for businesses that are customers of bank of america small business center to increase customer interaction and improve margins? Let us know in the comments section.
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