The big game is coming up, your team is walking through warmups and the scent of fresh hotdogs and burgers waft from the concession stands.
The only problem? The seats aren’t filled.
How can you ensure that large groups of people take their favorite jerseys out of the closet and head to the game?
Mobile apps provide a unique solution for sports teams, because sporting events are fun and often affordable forms of entertainment that anyone can be convinced into attending. With a sports team mobile app, fans are only a click away from getting a picture or promotion that prompts them to call up their friends and head to the game.
Let’s take a look at how you can share information about your profeesional, amatuer or youth sports team.
Get People Excited About the Roster
What’s one of the biggest reasons fans go out to watch a game? To see their favorite player of course! Provide detailed information about everyone on your roster to get people excited about coming to watch your team. Parents enjoy learning about other teammates on their kids’ teams and friends are more likely to come out and watch a high school baseball or basketball game if they see someone they know is on the team.
Imagine going to a semi-professional football game with work clients who know all about the team. What better way to impress them than by knowing the roster? If you give people team information they feel more confident about going to the game and interacting with the people they go with. It also keeps fans updated on recent trades, injuries and even fun facts.
When’s the Team Playing? Is it Home or Away?
How can you expect your top fans to come out to a soccer or cricket match when they don’t even know the schedule? A sports team is a business, and getting fans to the game is the return on investment. Share a detailed schedule with times, dates and locations. Include a map so people don’t have to search for directions on their own.
All sports teams hold non-game events as well. Is your school volleyball team conducting an awards ceremony at the end of the year? Is your minor league baseball team holding a benefit for charity in the future? Let people know and they will come.
In the News
News works as social credibility for sports teams. Regardless of the level, if you start winning, get a new stadium or hold tryouts, people get interested. It’s one thing to post your own articles about how great the team is, but sending a quick push notification directly to smartphones, from a third party, gets people talking.
Imagine if someone gets an update that your high school football team is going to the playoffs. They would probably share it with everyone at work or school.
Show Your Squad in Action
What gets you to walk out of your house in the evening and purchase a luscious cheeseburger from the stand down the street? Maybe a commercial or Facebook post that shows one of their cheeseburgers fresh off the grill? People respond to their senses and emotions.
Share pictures of your team in action to get fans pumped up about watching you play. Post professional shots of someone sliding into home, making the game winning kick or smashing an ace on the tennis court.
Get Fans Talking
Sports fans like to discuss, debate and even trash talk. Give them a page to communicate with other fans and share their team pride. A communications wall also works well for team parents who want to coordinate rides or food arrangements for the game.
You’ll also want to incorporate a Contact page so that all fans, parents and potential attendees can locate the team and contact you if needed. Include social media links for people to rant about the recent loss or question whether the star player is going to come back next week. Community is important when it comes to sports, so build yours today with a sports team mobile app.
Now it’s your turn to contribute. Let us know in the comments how you can improve attendance and get people excited about your sports team? Are you a player or do you manage a team? What level and what sport?
Please sign in to leave a comment.