Do you run a small business? Have you connected with your customers through their mobile devices?
If not, why? According to SmartInsights.com, 82% of people use mobile apps to interact with companies as opposed to going to a shop, visiting a website or even looking at emails.
This means that an application showcasing your features, services, products, contact info and other items is one of the best ways to reach customers in today’s mobile world. Getting started with a new app for your small business can be intimidating, so it’s a good idea to observe apps that have been created by other small businesses to see exactly how yours should be structured.
Apps that are created by small businesses come in all shapes and sizes, but let’s look at the most user friendly and successful apps that were created to promote and increase business for small businesses.
Flutterbucks Bar is a coffee bar and pizzeria with a sleek mobile application that includes everything a restaurant needs. The application immediately asks people to sign up for an email list for future communications. It also features the reason everyone goes to a restaurant or bar: The food and drinks menus.
The best part about this app is that it includes an area for people to call or click to make a reservation. It’s the single most important call-to-action for a restaurant or bar, and it’s displayed nicely in the Flutterbucks Bar app.
Download the Flutterbucks Bar app here to take a look.
JC-Evans is a media agency that offers design and production services for a wide range of clients. The company connects with clients and provides ideas for people interested in their services through their web-based app.
The app is simple and elegant, featuring a gallery with the company’s portfolio. It also includes a quick Email Us and Contact page for people to easily contract JC-Evans for its services.
Preview and open the web-based app to help in the design of your own small business app.
Do you run a radio station? Maybe a podcast or other sort of broadcast? People listen to music and talk-radio on their mobile devices, so it’s necessary for you to have an app. Psalms Radio is a gospel music radio station with a very nice web app.
The app immediately states the station’s mission to connect with listeners who might be interested. You can listen to the station directly from your phone or tablet, and the app includes distribution and listener interaction links to portals such as Facebook, Twitter and their blog. The gospel station makes money through donation and advertisements, so it includes two large and apparent buttons for people interested in contributing. These call-to-actions are what keep small businesses out of the red.
Leopard Gecko sells geckos, turtles, snakes and other animals. The company offers a clean web-based app that showcases the product immediately on the homepage. Gecko lovers will keep browsing the app because they get to see a beautiful reptile staring at them from the start. Showcasing the product is essential for any small business trying to sell a product through an app.
The Leopard Gecko app also includes fun videos and a sale page so customers can easily order a gecko from their mobile device. The app provides an articles area to share detailed information on all of the company’s products. You can read FAQs, learn about the animals and read how to take care of them.
Check out the Leopard Gecko app, and play around with it on your device to see how a similar format can work for your small business.
Sheer Hair and Beauty Parlor
Sheer Hair and Beauty Parlor is an Australian beauty studio that offers industry leading stylists and products for its customers. Every small business can take this company’s app and use it as a guideline for making a new app. It is a native Android app that features dazzling photos of the company’s product: Beautiful people with beautiful hair.
The app offers a quick call button so the customers can immediately call the shop in an emergency. The Sheer app features a great page that works to convince people to download the app. The page includes promotions to influence customers to access the app and come back into the studio more frequently. With directions, a style page and a Facebook link, the Sheer app touches on all the items that customers want.
Download the app here to check it out for yourself.
Give us your feedback in the comments section. Are there any great apps missing from this list? Let us know if you have any questions about these apps, and tell us your concerns with making an app for your own small business.
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