Your mobile app stinks. This is something most people won’t tell you. Your customers won’t tell you, your employees won’t tell you and your friends won’t tell you. It’s up to you to understand the components of a mobile app that make it stand out. Rather, forget standing out. You need to understand the few areas that make your app bomb from the start.
If you can see the parts of an app that make people laugh at you and your company, you can at least remove those features or design flaws and take a step in the right direction.
This guide is a way to point out those critical design and functionality errors that no one will stand for. It’s tough to locate these yourself, because, let’s face it, you designed the app and no one has the heart to tell you it stinks.
Let’s take a look at some of the areas in your mobile app that prevent the app from standing a chance in the market.
People Can’t Read Text in Your Mobile App
The homepage is usually the suspect here, since companies have a tough time developing buttons and backgrounds without clustering in loads of content. Keep in mind that it’s not always the easiest thing to read when you place text over an image. You’re better off placing your text over a solid color. This goes for when you create your buttons and app content. Illegible text also comes in the form of poor font sizes. You can’t expect anyone to read your content if you can’t read it with a magnifying glass. Think about how small phones are, and consider the ages of people who plan on using your app.
Your Mobile App Looks Like a Different App on Every Page
Poor branding sends customers running for the hills. Imagine if your website used a different color background on every page. It would look terrible. So what’s different about your mobile app? If you use blue and white colors in your homepage, why would you opt for bright green on the about page? If you include your company logo on the homepage, why is it not present on your images or videos page?
Keep your branding prevalent throughout the app to push the design on customers and prevent people from cringing when they see your crazy color swaps throughout the app.
You Have Cool Features, but Half of Them Are Outdated
A News page works wonders for companies that want to provide free content to users. The only problem that companies have is that they never update their News pages. If you include a Facebook page, News page, RSS feed or anything else that requires consistent updating, then it better remain fresh.
If someone opens your app and the last blog post on your feed is one from six months ago then they assume you app is stagnant and they delete it. You’re better off cutting these features rather than leaving them on the app. When you leave outdated content on your app people begin to assume that your company is a little "amateurish". It just seems as if you don’t have your app organized.
Your Links Bring People to Crappy Looking Versions of Your Website
Linking to current website pages is the number one problem I see on mobile apps. Companies think, "Hey I’ve already got a website, so why duplicate this content in my mobile app? I’ll tell you why. If you just create a redirect to your current webpage it looks like crap. The only exception is if your website is responsive to mobile interfaces.
Yes, I know it will take a day or two to completely rewrite your restaurant menu for a mobile app, but it’s better than having people try to zoom in on their tiny screen. Besides you probably have a digital version of the menu that you can copy and paste, so it’s really not that bad.
Share your thoughts on poor mobile app design choices in the comments section below. When you open your mobile app can you see the text? Is the branding consistent on every page? Ask yourself these questions, and clear out the components that discount the value of your app from the second people open it up.
Please sign in to leave a comment.